Breathing Life
into AI
We construct cognitive spatial frameworks. By fusing generative AI with extended reality, XRX builds the infrastructure for next-generation dimensional interaction.
A creative technology powerhouse
XRX breathes life into static digital content through the seamless fusion of visionary experience design and advanced real-time interaction engines. Our mission is to make AI truly spatial — inhabiting environments, understanding context, and relating to humans in three dimensions.
ESTABLISHED 2023
HEADQUARTERS:
INCHEON, REPUBLIC OF KOREA
SPECIALIZATION:
AI × XR — ALIVE PARK & ALIVE ENGINE
DIGITAL TWIN SOLUTION — XDT
GAMIFICATION DEVELOPMENT & SERVICE
ONTOLOGY PLATFORM — ONTO
The meaning
behind the name
XRX = eXtended Reality eXperience
XRX stands for 'eXtended Reality eXperience,' a name that deeply encapsulates our core vision and identity.
Moving beyond conventional, static visual experiences, we fuse cutting-edge Artificial Intelligence (AI) and eXtended Reality (XR) technologies. Our goal is to evolve digital content into a 'Living Being' that authentically interacts and connects with users.
To make this a reality, XRX has developed a proprietary platform for building Ontologies, designed to foster genuine empathy and profound relationships between AI and humans. Through this platform, our AI does not merely respond to commands; it accurately recognizes individuals, deeply engages with their emotions, and maintains a continuous, evolving relationship.
We believe that only when AI and real people form these lasting, meaningful connections can a true 'eXtended Reality eXperience' be achieved.
Guided by our philosophy of "Breathing Life into AI," XRX seamlessly integrates Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) to deliver an entirely new dimension of innovative and immersive 'eXperiences.'
Spatial Intelligence First
Every product we build starts with a spatial question: how does this live in three-dimensional context?
Relationships Over Transactions
AI should sustain meaningful, evolving relationships — not just execute commands and return outputs.
Open Infrastructure
We build on open standards like MCP, ROS 2, and OPC-UA. Interoperability is not a feature — it's a foundation.
Strategic Partnership with Pablo Air
Initiated a strategic partnership to advance XR-based drone control technologies.
Designated as a "Global IP Star Company"
Selected as a Global IP Star Company, accelerating our international intellectual property expansion and global scalability.
Samsung Electronics AI & XR Technology Partner
Selected as an official partner and began developing the ALIVE-based AI & XR Safety Education Content for Samsung EHS.
Strategic Project Collaborations with Global Giants
Initiated strategic discussions and project collaborations with Meta, Toyota, and Netflix — to expand the XR ecosystem, develop emotional AI agents for in-car infotainment, and innovate interactive media content.
US Market Expansion with Mana Tech
Partnered with Mana Tech to deploy ALIVE-based AI Virtual Human Kiosks in Miami, marking our first major North American expansion.
Selected for CES 2026
Officially chosen to exhibit our innovative ALIVE technology at CES in Las Vegas.
Project Collaboration with The Walt Disney Company
Engaged in strategic discussions with The Walt Disney Company to explore next-generation interactive content projects utilizing their global IP.
Global Tech Partnerships — NVIDIA & Microsoft
Selected for the NVIDIA Inception Program and Microsoft Launcher Program, securing global technical support and cloud infrastructure.
Awarded at UKC Startup Pitch Competition (US)
Won 3rd place at the US-Korea Conference (UKC) in Atlanta, officially validating our technological competitiveness in the US market.
Core Technology Patents Secured
Successfully registered the core patents for our "Real-Time Responsive Ultra-High-Resolution Content Generation and Playback System."
XRX Founded
Established XRX Inc., a deep-tech startup dedicated to "Breathing Life into AI" through the fusion of XR and AI technologies.
"We reject the premise that AI must be disembodied. Intelligence without spatial context is incomplete."
At XRX, we believe the next era of AI is not about better chatbots — it's about intelligence that inhabits space, sustains memory, and evolves through relationships. Every system we build is designed to live, not just respond.