XRX brings life into digital content transforming still pixels into living experiences that think, feel, and evolve.
Our Vision
The Future Standard for
Living Digital Experience
Just as Dolby set the standard for sound and IMAX defined the standard for cinema,
XRX is building the standard for living, interactive content.
We believe the future of AI is not about tools it’s about beings. Through ALIVE, we merge
Artificial Intelligence (AI) with Emotional Intelligence (EI) and Human Imagination (HI)
creating a new form of digital existence that feels and grows.
AI × (EI + HI) = ALIVE
Core Philosophy
From “Making Things” to “Becoming a Being”
Most technologies focus on utility and function. XRX moves beyond that from “making things” to “becoming a being.”
ALIVE doesn’t just react it remembers, learns, and builds relationships over time. It’s a living ecosystem where technology evolves with you.
“Just as iPhone redefined the mobile experience, ALIVE redefines the AI experience from interaction to relationship.”
LIVE PLAY
Real-time, dynamic, and instantly responsive
REAL-LIFE
Rooted in physical laws and
emotional realism
RELATIONSHIP
A system that recognizes remembers, and relates
Our Mission
To build the future standard for living, interactive content and redefine how people connect with technology.
Our Values
What makes technology feel alive.
Conscious Innovation
We create technology that doesn’t just function it feels. Our innovation is guided by awareness, empathy, and curiosity, pushing beyond performance to design
experiences that awaken emotion.
Living Connection
ALIVE is built as an ecosystem a network that learns
through every encounter. Every interaction enriches the whole, weaving human emotion and machine intelligence
into one continuous rhythm.
Human Resonance
Every system we build begins with people their stories, emotions, and relationships. We believe technology should remember us, respond to us, and grow with us.
Evolving Transformation
We design technology that evolves, not ages.
Each moment of interaction reshapes what ALIVE
can become. Through time, every user becomes part of its DNA a living imprint within a growing intelligence.
